These anonymised case studies give a sample range of projects and challenges undertaken.
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For more detailed studies, a full CV or to discuss particular capabilities and previous experiences, please get in touch.

Game Vision

Strategic Partnership

Brand Design

Product Evaluation

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Game Vision & Product Strategy

To define a new project's place within the wider portfolio, the studio wanted to understand and reinforce the vision the creative team had for the game, understand it's potential audience and ensure that was communicated throughout the local and wider business. 

Key project outputs included: 

• Coach workshop and roundtable discussions with project leadership, helping them understand, process and articulate a clear and compelling vision for their game.
  
• Translating that vision into a workable positioning statement and set of design principals and communicating it throughout the studio and publisher.
  
• Identification of target audience demographics and preferences.
  
• Crafting a detailed product strategy outlining features, mechanics, and monetization models.

​OUTCOME

• A passionately held, shared and understood vision across the development team.
  
• Strong alignment between commercial publisher requirements and creative development goals.
  
• Initial greenlight stage passed to secure project funding.

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​AAA Games Studio / 3 Months / Product & Portfolio Strategy

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Strategic Partnership Initiative

​AAA Games Studio / 12 Months / Product & Portfolio Strategy

As part of a wider portfolio strategy, this studio's objective was to secure key strategic partnerships to diversify and grow a core franchise over the next decade.

Key project outputs included: 

• Evaluating and targeting key IP holders that aligned with the strengths of the development team and franchise plan. 
• Contract negotiations and relationship management, establishing favourable commercial terms, and ensuring creative collaboration with the IP holder.
• Aligning game design, budgetary considerations, and project schedules with the unique sensibilities of the IP.
• Navigating a rigorous project greenlight process involving two multinational corporations, ensuring coordination with and adherence to all stakeholders' requirements.

​OUTCOME

• Secured a ten-year licensing and partnership agreement with a major entertainment IP.
• Passed internal greenlight process, secured initial funding and helped establish project team.
• Sold in vision and potential to IP holder's internal creative team, securing further support, prioritisation and collaboration.

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BRand ​Design & Execution

​AAA Games Studio / 3 Months / Brand Design & Strategy

Undertake the redesign and relaunch of a major gaming franchise brand, a comprehensive project to define the potential, guide strategic brand decision-making and produce practical assets for deployment. The project entailed evaluating the franchise against market conditions, aligning with its core objectives, and anticipating future use cases. 

Key project outputs included: 

• Analysis of existing brand elements, market trends, internal team values and customer research.
  
• Creative direction of brand tone, imagery, and messaging. Briefing and managing internal resource and external agencies throughout.
  
• Detailed positioning, strategy and internal communications guidance and stakeholder management.
  
• Production of a full suite of core brand guidelines, assets and documentation.

​OUTCOME

• Suggestions for product positioning, handling of the IP and actionable insights to guide executive decisions.
  
• Guidance on production scope, focus areas, and potential opportunities for improvement.
  
• An assessment of the title's current state, including code, design, and overall direction.

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PRoduct Evaluation

Seeking to quickly understand the current potential of an in-production title, the studio sought a broad yet succinct overview to guide executive decision-making. The project aimed to efficiently evaluate the title against its initial objectives, prevailing market conditions, and anticipated results. 

Key project outputs included: 

• Hands-on with the current code and interviews with leadership and design personnel.
  
• High-level insights into tone, content, and suitability.
  
• Product positioning recommendations.
  
• Breakdown of essential supporting suggestions.
  
• Recommendations on production scope, focus, and areas warranting further exploration for product opportunities.

​OUTCOME

• Suggestions for product positioning, handling of the IP and actionable insights to guide executive decisions.
• Guidance on production scope, focus areas, and potential opportunities for improvement.
• An assessment of the title's current state, including code, design, and overall direction.

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​AA Games Studio / 1 Week / Product Assessment

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